Vividye

As consumer demand for the latest beauty trends accelerates, the cosmetic industry becomes a fast paced environment. The industry faces significant sustainability challenges, particularly through the pollution of water sources with microplastics and harmful chemicals. Many beauty products may also contain harmful chemicals, including allergens and carcinogens, which can pose health risks and contribute to pollution.

At Vividye, we have developed a technology that adjusts pigment characteristics to create versatile and vibrant colors. With a successful background in textile coloring and printing, we have adapted our technology for the cosmetics industry, making it suitable for a wide range of make up and hair care products. This innovative approach enables colors to be easily tailored or modified, reducing environmental impact and decreasing the use of harmful substances. In other words, making it possible for all to shift to high performing, sustainable color technology.