Logotype in 1-3 alterations (text | symbol | text+symbol)
Deliver in the following formats: Ai (Adobe Illustrator) | EPS (for physical print) | PNG with transparent background (for digital use)
Bonus point 1: Create an additional logotype with inverted colours (e.g., white on black instead of black on white). This increases flexibility in the scope of usage.
Bonus point 2: Make your logotype folder easily accessible to the press by adjusting its public settings (e.g., on Dropbox). Add a hyperlink to this folder on your website, allowing the press to easily download high-resolution logotypes without needing your direct approval. This reduces barriers for media to feature your news.
Imagery
We strongly recommend you have high resolution imagery available for the press at all times. Secure full rights to your images. Recommended imagery to have:
The team
Images visualizing your technology/service
Bonus point 1: Include illustrations depicting the problem you’re solving and your solution.
Bonus point 2: Make your imagery folder accessible to the press in the same way as you logotype folder, ensuring easy access to both.
Texts
Create a 100-200 word description of your business.
The text should answer to the following questions:
Problem | What is the problem/need? Solution | What is you solution to this problem/need? Potential | What is the potential/benefits of your solution?
Tip! Start your description by answering the three questions above – keep it short and sweet! You can then expand with a more detailed description.
Why is this structure beneficial? It makes it easier to engage all types of audiences and target groups, increasing the likelihood of sparking curiosity and a desire to learn more.
Be sure to review your text regularly to ensure it stays relevant.
