Micvac's first customer take the lead again. - Chalmers Ventures

Micvac’s first customer take the lead again.

The Swedish company Gooh (short for good and healthy) was the very first company to adopt the Micvac method, and it launched a range of premium chilled ready meals back in 2005. Today, they are first again – launching new premium recipes in a two-compartment tray.

There will be two new recipes, Chicken Red Curry and Chicken Garam Masala, and the products will be available in the shops in Sweden from 11th April.

We’re very much looking forward to seeing how consumers receive the new two-compartment recipes,” says Christina Frohm Kramer, Marketing & Regional Sales Director at Micvac.

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